This Privacy Policy describes how Bichitrita and its affiliates (“we,” “our,” “us”) collect, use, share, protect, and otherwise process your personal data through our website https://bichitrita.com/ (“Platform”). You may browse certain sections of the Platform without registering, but by using the Platform, providing your information, or availing any product/service, you agree to the terms of this Privacy Policy, the Terms of Use, and applicable laws of India. We collect personal data such as name, date of birth, address, contact details, identity proofs, payment details, and biometric information where applicable, in compliance with law. You may choose not to provide certain data, but this may limit your access to services. We also collect data regarding your behavior, preferences, transactions, and interactions with us or third-party partners, whose privacy policies govern their data practices. We use your data to provide services, process transactions, enhance customer experience, resolve disputes, enforce policies, conduct research, and prevent fraud. Data may be shared with affiliates, sellers, business partners, service providers, payment processors, logistics providers, government authorities, or law enforcement, where required. We employ reasonable security measures, but users accept the risks of internet data transmission and are responsible for safeguarding login credentials. You may delete your account or request data deletion, subject to pending obligations; however, certain anonymized data may be retained for legal or research purposes. You have the right to access, update, and rectify your data, and may withdraw consent by contacting our Grievance Officer, though withdrawal may affect access to services. By using the Platform, you consent to our collection, use, and sharing of data as described. This Privacy Policy may be updated periodically, and significant changes will be notified as required by law.